Fort Point Beer Co.
With the populist goal of creating “good beer for everyone,” Fort Point Beer Co. is an independent beer company that believes the simple things in life can be a whole lot better. We worked with the brewery since its inception to create a visually rich and delightful brand identity and experience that reflects the unique story of the City by the Bay.
DESIGNED AT MANUAL (2018 - 2021)
SENSE OF PLACE
The brewery resides in a historic Presidio building that was formerly used as an Army motor pool. Their iconic location—close to both the Golden Gate Bridge and the Fort Point National Historic Site—provided inspiration for a modular, illustrative brand identity.
ILLUSTRATION SYSTEM
The backbone of the illustrative identity is based on the architectural features at the base of the Golden Gate Bridge and Fort Point Historic site. With its iconic visual structure of arches and trusses, this framework acts as an extendable graphic system that supports and incorporates other illustrative elements to tell a broader story of the Bay Area.
Each beer brand within the product portfolio celebrates iconic elements of city landmarks and Bay Area culture to create a brand that locals can relate to and see themselves in.
ILLUSTRATION SYSTEM
From the parrots of Telegraph Hill and the Dutch windmills in Golden Gate Park, to the fog horns of the Golden Gate Bridge, each packaging design provides a unique geographical take on the beer name.
SUPPORTING SALES MATERIALS
The internal sales team asked us to create various sales materials and merchandise to help promote the brand. We created everything from tap handles & tote bags to a brand newsprint & custom glassware.
DESIGN CREDITS
Agency: Manual
Creative Director: Tom Crabtree
Art Director: Eileen Lee
Senior Designer: Tanner Irwin
Designer: Nathan Fyock
Designer: Alireza Jajarmi
COLLABORATORS & CREDITS
Fort Point Creative Director: Dina Dobkin
Website: Paper Tiger
Photography: Michael O’Neal, Dwight Eschliman
Neon Signage: Peterson Neon
PROJECT ROLE