Fort Point Beer Co.
Special Releases
For over 25 years, Recchiuti Confections has been making exquisite chocolates and confections in San Francisco, handcrafted with traditional European techniques and equipment, but with a unique creative angle. Their confections have won numerous accolades, and have amassed a huge fanbase of loyal customers, appealing to both the adventurous chocolate lovers and traditionalists alike—those who will appreciate creative riffs on a classic chocolate selection.
Recchiuti came to Manual for a new brand identity that could appeal to the modern discerning customer but also to better convey the unique personality of the company and its products. Through a strategic, visual, and experiential overhaul—we sat out to reimagine the playful and creative spirit of the brand.
DESIGNED AT MANUAL (2022)
CONCEPTUAL APPROACH
Founder Michael Recchiuti is not only an obsessive chocolatier, he’s also a curious musician who enjoys playfully experimenting with electronic music, percussion, and contemporary jazz in a music room at the Recchiuti facility. We sought to bring his unique character into the brand expression and to let the world know that this brand is as much about creativity as it is about crafting fine confections.
DESIGN CREDITS
Agency: Manual
Creative Director: Tom Crabtree
Senior Art Director: Tanner Irwin
Designer: Nathan Fyok
Designer: Phoebe Hsu
COLLABORATORS & CREDITS
Product Photography:
Maren Caruso
PROJECT ROLE